It is the 20th Century, an advertisement-drenched world in which the big ad agencies dominate governments and everything else. Now Schoken Associates, one of the big players, has a new challenge for star copywriter Mitch Courtenay. Volunteers are needed to colonise Venus. It's a hellhole, and nobody who knew anything about it would dream of signing up. But by the time Mitch has finished, they will be queuing to get on board the spaceships.

SF Masterworks #54